Neighborhood Politics, Charity & Social Media

We have volunteered in East Atlanta Village with several organizations including the community association, Beerfest and the EAV Strut which is a one-day festival with proceeds benefiting East Atlanta Non-Profits such as the East Atlanta Kids Club. In 2018, Leah redesigned the website and marketing leading to a 4000% increase in social media traffic.

East Atlanta is a diverse neighborhood. Many neighbors work in creative fields and are in bands or create art. The branding for East Atlanta needs to have a handcrafted feel while being professional-looking enough to gain corporate sponsors for NPO events & fundraisers. With East Atlanta branding, you don’t necessarily need to be consistent because you’re marketing to a diverse group of people. You do need to the marketing to be fun & lively because that is the milieu of the neighborhood.

Full Case Study